Beer School: Bottling Success at the Brooklyn Brewery
Beer School: Bottling Success at the Brooklyn Brewery
- ISBN13: 9780470068670
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Beer School: Bottling Success at the Brooklyn Brewery
Product Description
What do you get when you cross a journalist and a banker? A brewery, of course.
“A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.”
—Michael Jackson, The Beer Hunter(r)
“An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!”
—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School
“Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!”
—Norm Brodsky, Senior Contributing Editor, Inc. magazine
“Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.”
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth
“Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.”
—Ken Grossman, founder, Sierra Nevada Brewing Co.
Beer School: Bottling Success at the Brooklyn Brewery
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Comments
I bought this book for my husband because he brews his own beer and loves the Brooklyn Brewery. He hasn’t read it yet, but it appears to be a “how to start a business” kind of book rather than a book about the history of the Brooklyn Brewery like I expected. Oh well. It could still be very interesting. We’ll see.
Rating: 3 / 5
This is an interesting look at the stories and tribulations of starting a business. Even if you don’t care much for the entreprenuerial side of the book, its still about beer, how can it be bad? The writing is clear and personal, what you would expect from an experienced story teller who loves his work. Brooklyn Brewery has a unique corporate culture in which the reader feels he is a part. I already have plans forming in my head to start homebrewing, Steve and Tom’s overwhelming success make it sound easy. Definately pick up beer school, its entertaining and you might learn something too.
Rating: 4 / 5
Simply Great ! it covers almost everything in the beer business with a realism and a great sense of humour.
I wish we had more books like this for the industry
Rating: 4 / 5
Having been a Wall Street executuve during the crazy dot com days I can relate to what Steve and Tom went through. Lucky for them they started the business before the greed and craziness and were able to weather through decisions they made during that time that turned out badly.
I have helped finance dozens of start-ups and Beer school is an excellent source for those thinking of starting their own business. While non fiction it reads like a suspense novel
Rating: 5 / 5
I would recommend this book to anyone. Outstanding job by Steve and Tom! I have never had Brooklyn Brewery beer or am I even remotely from Brooklyn; however after reading this book I think I just may move there. I found myself inspired by the way Steve and Tom built and ran their company. This truly an example of how a company can be concerned about employees, community and the environment while still running a profitable business. Great book, well worth your time!
Rating: 5 / 5
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